Seat Selection Re-design

Date: Nov 2019 - Dec 2020
Market: Airline
Role: UI & Product Design Lead/Manager
Tags: UI, Product, Airline, Travel
Site: www.emirates.com

The Emirates seat map page kept an inconsistent and outdated look through recent enhancements and changes in-turn causing a lot of UX debt over the years. This project was to look at making the experience smoother and more enticing in order to increase paid seat revenues by updating the UI and incorporating a couple of new additional features.

My role in the project was to lead on the product UI improvements by managing a small team of designers, aligning the stakeholder requirements with customer requirements and accessibility, organise any user testing and validation and see through the UI improvements to completion and acceptance testing.

Previous Seat Map

Updated Seat Map