Role: UX & Product Design Manager
Tags: UX, Product, Airline, Travel
Over the last few years, a number of airlines have created the option for premium passengers to pre-select their meals before flying, for various reasons relating to both customer experience and cost / wastage reduction.
Emirates saw an opportunity for value creation through implementing the same initiative for Business & First class customers to enhance the passenger experience (reducing instances of passengers not receiving their first meal choice) and for potential cost improvements through reducing the need for loading buffers in premium classes.
My role in the project was to lead the product design & UX, define the end-to-end solution and explore how this would be achieved whilst also validating with Emirates customers whether this was a feature they would want to use.