Bluebella Ltd.

Bluebella Website

Date: November 2016
Market: Luxury Fashion Ecommerce
Role: Ecommerce Design & Development Manager
Tags: Design, Development, UI, UX, Digital Experience, Content Strategy
Bluebella Ltd. is a boutique multi-award-winning lingerie and sensual products brand who use social selling, direct to consumers and selected retail stockists such as ASOS, Urban Outfitters and Selfridges. Working directly with the Head of Ecommerce, my key responsibilities were delivering the design and production of a variety of creative digital marketing work campaigns. I also oversaw managing and creating a vision that ensures ease of client usability and a beautiful online experience that works across various devices. This mainly covered: UX, Content Strategy, Optimisation & Digital Design across all of the ecommerce touchpoints.
Bluebella gave me a real passion for digital ecommerce, I was the sole designer for the brand which enabled me to see through the entire journeys of development sprints from the initial research stage right through to delivery. I was also able to product own the site and A|B test new improvements before working closely with the sister company at the time Lovehoney who managed the development.