Market: Luxury Fashion Ecommerce
Project: Brand Design Guidelines
Role: Ecommerce Design & Development Manager
Tags: Design, Guidelines, UI, UX, Digital Experience
During my tenure with the brand I was instrumental in helping them to deliver their website re-design and digital transformation. A big part of this re-design was focused around their Brand Design Guidelines and design system for online. This was a rigorous process and took 6 months to complete from start to finish. We had to map out all the different site content and elements whilst also improving on the tone of voice, brand styling and rules. The project really helped to align all the content that was being created and gave the brand a standout identity within the lingerie and nightwear space. Even though I left the company in 2015 I understand they are currently still using and working with these design guidelines.