Studio Neo

Design, Experience & Development

Date: October 2022
Market: Creative Direction
Project: Design, Experience & Development
Role: Product Design Lead
Tags: UX, Design, Development, Website
STUDIO NEO is a creative direction and design studio created by Nicola Neo Kyriakides, a collaborative visionary specialising in branding, art direction, graphic design, digital content, copywriting, and brand strategy.

Nicola was in need of a new website to showcase her design studio's portfolio whilst incorporating the updated dynamic branding and styling. I worked closely with Nicola throughout the entire design process with a focus on the customer journey to create an engaging experience which allows users to easily navigate through the different projects. From a design perspective the challenge was working with the style guide Nicola had provided which incorporated bright contrasting beautiful dynamic colours, it was important to consider accessibility whilst also making sure to stay true to the colour scheme. I managed the entire design process with the team from UX strategy all the way to the final development build and performance testing.

Interactions were a key component for this project, engaging motion and subtle UI interactions helped to really elevate the site. Subtle parallax, magnetic buttons and hover animations are featured not only to provide aesthetics but to also functionally help move users through the different pages.