Market: Creative Direction
Project: Design, Experience & Development
Role: Product Design Lead
Tags: UX, Design, Development, Website
Nicola was in need of a new website to showcase her design studio's portfolio whilst incorporating the updated dynamic branding and styling. I worked closely with Nicola throughout the entire design process with a focus on the customer journey to create an engaging experience which allows users to easily navigate through the different projects. From a design perspective the challenge was working with the style guide Nicola had provided which incorporated bright contrasting beautiful dynamic colours, it was important to consider accessibility whilst also making sure to stay true to the colour scheme. I managed the entire design process with the team from UX strategy all the way to the final development build and performance testing.